Cookie Policy
Last Updated: May 15, 2026
1. Introduction
Welcome to 4 Rivers Smokehouse BBQ. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.
This policy applies to all visitors of our website located at 4rsmokehouse-bbq.click and should be read alongside our Privacy Policy and Terms of Service. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
2. What Are Cookies?
Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. They are widely used across the internet to make websites work more efficiently and to provide information to website owners and operators.
When you visit a website, your browser may store one or more cookies on your device. Each cookie contains a small amount of data and is associated with a specific website. When you return to that website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember certain information about your visit.
Cookies serve many purposes. They can help a website remember your preferences, keep you logged in to an account, track items in a shopping cart, measure website performance, and deliver targeted advertisements based on your browsing behavior.
2.1 First-Party vs. Third-Party Cookies
First-party cookies are set directly by the website you are visiting — in this case, 4rsmokehouse-bbq.click. These cookies are used to improve your experience on our website and are controlled by us.
Third-party cookies are set by a domain other than the website you are visiting. They are placed by third-party services that appear on our pages, such as analytics providers or advertising networks. These third parties may collect information about your online activity across different websites.
2.2 Session vs. Persistent Cookies
Session cookies are temporary cookies that exist only for the duration of your browsing session. They are automatically deleted from your device when you close your browser. Session cookies are typically used to maintain your session while navigating through our website.
Persistent cookies remain on your device for a set period of time after you close your browser. They are reactivated each time you visit the website that created them. Persistent cookies are used for purposes such as remembering your preferences or recognizing you as a returning visitor.
3. Types of Cookies We Use
We use four main categories of cookies on our website. Below is a detailed explanation of each category and why we use them.
3.1 Essential / Strictly Necessary Cookies
These cookies are fundamental to the operation of our website. Without them, certain parts of the website simply would not function. Essential cookies do not require your consent, as they are strictly necessary to deliver the service you have requested.
Essential cookies enable core features such as:
- Security and fraud prevention
- Load balancing across our servers
- Remembering items added to your cart or online order
- Maintaining your session while you browse through multiple pages
- Ensuring our website displays correctly on your device
3.2 Analytics / Performance Cookies
These cookies collect information about how visitors interact with our website — which pages they visit most often, how long they spend on each page, and whether they encounter any error messages. All information collected by analytics cookies is aggregated and therefore anonymous. We use this data to understand our audience better, improve our website's performance, and enhance the overall user experience.
We use Google Analytics, a web analytics service provided by Google LLC, to collect this information. Google Analytics uses cookies to collect standard internet log information and visitor behavior data in an anonymous form. The information generated by the cookie about your use of our website (including your IP address) is transmitted to and stored by Google on servers in the United States.
3.3 Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, functional cookies may remember your preferred language, your location for showing the nearest 4 Rivers Smokehouse BBQ location, or your previously viewed menu items. These cookies may be set by us or by third-party providers whose services we have added to our pages.
If you block or delete functional cookies, certain features of our website may not work as intended, and your experience may be less personalized.
3.4 Advertising / Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
We use Google Ads to serve interest-based advertisements. Google Ads uses cookies to track conversions and retarget visitors who have previously shown interest in our products and services.
4. Cookies We Use — Detailed Table
The following table provides specific details about the cookies used on 4rsmokehouse-bbq.click:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data about how visitors use the website. Used to distinguish unique users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data about how visitors use the website. Used to distinguish users on a short-term basis. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle the request rate — limiting the collection of data on high traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps track user behavior for retargeting. | Advertising | 3 months |
cookieconsent_status |
4rsmokehouse-bbq.click | Stores the user's cookie consent decision (accepted, declined, or dismissed) to avoid repeatedly showing the cookie consent banner. | Essential | 1 year |
session_id |
4rsmokehouse-bbq.click | Maintains your session state while navigating through pages on our website. Ensures your order and preferences are retained during your visit. | Essential | Session |
cart_token |
4rsmokehouse-bbq.click | Stores a unique token associated with your shopping or order cart, allowing items to be retained between page visits. | Functional | 30 days |
user_location |
4rsmokehouse-bbq.click | Remembers your selected or detected location to display the most relevant nearby restaurant information and menu availability. | Functional | 30 days |
preferred_language |
4rsmokehouse-bbq.click | Stores your preferred language settings so that you do not need to re-select your language on each visit. | Functional | 1 year |
_ga_[ID] |
Google Analytics (GA4) | Used to persist session state across page requests when using Google Analytics 4 (GA4). Collects and stores information about user interactions. | Analytics | 2 years |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking on one of the advertiser's ads, with the purpose of measuring the efficacy of an ad. | Advertising | 1 year |
Note: This table reflects the cookies in use as of May 15, 2026. The list may be updated as we add or remove services from our website.
5. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (except for essential cookies, which are required for the website to function). There are several ways you can manage your cookie preferences.
5.1 Browser Settings
Most web browsers allow you to manage your cookie settings through your browser's settings or preferences menu. You can set your browser to refuse all or some cookies, or to notify you when cookies are being sent. Here are links to cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: Microsoft Edge Cookie Settings
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you use different devices (e.g., your phone, computer, or tablet) or different browsers, you will need to manage your cookie settings on each device and browser separately.
5.2 Opt-Out Tools Provided by Third Parties
You can also opt out of certain third-party cookies by using the opt-out tools provided directly by those third parties:
- Google Analytics Opt-Out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: You can manage your Google Ads preferences and opt out of personalized advertising at: https://adssettings.google.com
- Facebook / Meta Ad Preferences: You can manage your Facebook advertising preferences by visiting: https://www.facebook.com/adpreferences
- Network Advertising Initiative (NAI) Opt-Out: You can opt out of interest-based advertising from NAI member companies at: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) Opt-Out: You can opt out of interest-based advertising from DAA participating companies at: https://optout.aboutads.info
- YourAdChoices: Learn more and opt out of interest-based advertising at: https://youradchoices.com
6. Impact of Disabling Cookies
While you have the right to manage or disable cookies, please be aware that doing so may affect your experience on our website. The impact depends on which types of cookies you disable:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | Core website functionality will be impaired. You may be unable to place online orders, maintain your cart contents, or navigate between pages properly. We strongly advise against disabling essential cookies. |
| Analytics Cookies | We will be unable to track website performance metrics or understand how visitors use our site. This means we may be less able to identify and fix issues or improve your experience. Your visit will not be counted in our analytics data. |
| Functional Cookies | Personalized features such as saved location preferences, language settings, and remembered cart items will not work. You may need to re-enter preferences every time you visit our website. |
| Advertising Cookies | You will still see advertisements, but they will no longer be tailored to your interests or browsing behavior. Disabling advertising cookies does not mean you will see fewer ads — only that they may be less relevant to you. |
7. Cookies and California Privacy Rights
If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information, including information collected through cookies. Under California law, you have the right to:
- Know what personal information is being collected about you, including through cookies and tracking technologies.
- Know whether your personal information is sold or disclosed, and to whom.
- Opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising purposes.
- Delete the personal information we have collected about you, subject to certain exceptions.
- Non-discrimination — you will not be discriminated against for exercising your California privacy rights.
To exercise your California privacy rights, please contact us using the information provided in the Contact section below. For more information about how we handle your personal data, please review our full Privacy Policy on our website.
8. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they do not track your browsing activity. Currently, there is no universally agreed-upon standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked.
We will continue to monitor developments in this area and update our practices if an industry standard emerges. In the meantime, you can use the opt-out tools described in Section 5.2 above to manage interest-based advertising cookies.
9. Changes to This Cookie Policy
We reserve the right to update or modify this Cookie Policy at any time to reflect changes in technology, applicable law, or our business operations. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page. In some cases, we may also notify you of changes through a notice on our website or by other means.
Your continued use of our website following the posting of any changes constitutes your acceptance of the updated Cookie Policy. If you do not agree with the changes, you should adjust your cookie settings or discontinue use of our website.
10. Legal Basis for Using Cookies
Our use of cookies is governed by applicable United States federal and state laws, including the Federal Trade Commission (FTC) Act, which requires that we engage in fair and transparent data collection practices. For users in California, we also comply with the CCPA/CPRA. For non-essential cookies, we rely on your consent as the legal basis for processing data collected through those cookies. You may withdraw your consent at any time by adjusting your browser settings or using the opt-out tools referenced in this policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are committed to responding to all inquiries in a timely and transparent manner.
- Company Name: 4 Rivers Smokehouse BBQ
- Website: 4rsmokehouse-bbq.click
- Email: [email protected]
We aim to respond to all cookie-related inquiries within 10 business days.